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Google Analytics vs Hotmart

Based on 1936 and 1 real audits

View Google Analytics details | View Hotmart details
MetricGoogle AnalyticsHotmartWinner
Performance4136Google Analytics
Accessibility8785Google Analytics
Best Practices8596Hotmart
SEO91100Hotmart
Security6576Hotmart
TTFB406ms218msHotmart
Composite7377Hotmart
Performance
Google Analytics
41
Hotmart
36
Accessibility
Google Analytics
87
Hotmart
85
Security
Google Analytics
65
Hotmart
76
SEO
Google Analytics
91
Hotmart
100
Composite
Google Analytics
73
Hotmart
77

Hotmart outperforms Google Analytics in 5 of 7 categories, with a stronger composite score (77 vs 73). Google Analytics leads in performance, accessibility.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Hotmart

Choose Hotmart when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1936 audited Google Analytics sites and 1 audited Hotmart sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Google Analytics or Hotmart?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 36 on average).
Which has better security, Google Analytics or Hotmart?
Hotmart sites score higher on security analysis (76 vs 65 on average).
Which has better accessibility, Google Analytics or Hotmart?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 85). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Hotmart?
Hotmart sites score higher on Lighthouse SEO signals (100 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Hotmart?
Hotmart sites show lower Time to First Byte (218 ms vs 406 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Hotmart for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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