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Google Analytics vs HSTS

Based on 2275 and 3295 real audits

View Google Analytics details | View HSTS details
MetricGoogle AnalyticsHSTSWinner
Performance4152HSTS
Accessibility8790HSTS
Best Practices8689HSTS
SEO9292Tie
Security6773HSTS
TTFB440ms403msHSTS
Composite7478HSTS
Performance
Google Analytics
41
HSTS
52
Accessibility
Google Analytics
87
HSTS
90
Security
Google Analytics
67
HSTS
73
SEO
Google Analytics
92
HSTS
92
Composite
Google Analytics
74
HSTS
78

HSTS outperforms Google Analytics in 6 of 7 categories, with a stronger composite score (78 vs 74). Google Analytics leads in no categories.

When to choose Google Analytics

Google Analytics doesn't clearly lead HSTS in any category on the sampled sites — pick it based on developer experience, ecosystem, or existing team skills rather than the audit scores.

When to choose HSTS

Choose HSTS when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2275 audited Google Analytics sites and 3295 audited HSTS sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or HSTS?
Based on real BeaverCheck audits, HSTS sites score higher on Lighthouse performance (52 vs 41 on average).
Which has better security, Google Analytics or HSTS?
HSTS sites score higher on security analysis (73 vs 67 on average).
Which has better accessibility, Google Analytics or HSTS?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor HSTS (90 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or HSTS?
Google Analytics sites score higher on Lighthouse SEO signals (92 vs 92 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or HSTS?
HSTS sites show lower Time to First Byte (403 ms vs 440 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or HSTS for my website?
Both platforms have trade-offs. HSTS scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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