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Google Analytics vs HubSpot Analytics

Based on 2272 and 107 real audits

View Google Analytics details | View HubSpot Analytics details
MetricGoogle AnalyticsHubSpot AnalyticsWinner
Performance4235Google Analytics
Accessibility8789HubSpot Analytics
Best Practices8682Google Analytics
SEO9290Google Analytics
Security6766Google Analytics
TTFB441ms293msHubSpot Analytics
Composite7473Google Analytics
Performance
Google Analytics
42
HubSpot Analytics
35
Accessibility
Google Analytics
87
HubSpot Analytics
89
Security
Google Analytics
67
HubSpot Analytics
66
SEO
Google Analytics
92
HubSpot Analytics
90
Composite
Google Analytics
74
HubSpot Analytics
73

Google Analytics outperforms HubSpot Analytics in 5 of 7 categories, with a stronger composite score (74 vs 73). HubSpot Analytics leads in accessibility, TTFB.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose HubSpot Analytics

Choose HubSpot Analytics when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2272 audited Google Analytics sites and 107 audited HubSpot Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or HubSpot Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (42 vs 35 on average).
Which has better security, Google Analytics or HubSpot Analytics?
Google Analytics sites score higher on security analysis (67 vs 66 on average).
Which has better accessibility, Google Analytics or HubSpot Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor HubSpot Analytics (89 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or HubSpot Analytics?
Google Analytics sites score higher on Lighthouse SEO signals (92 vs 90 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or HubSpot Analytics?
HubSpot Analytics sites show lower Time to First Byte (293 ms vs 441 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or HubSpot Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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