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Google Analytics vs HubSpot Analytics

Based on 1890 and 98 real audits

View Google Analytics details | View HubSpot Analytics details
MetricGoogle AnalyticsHubSpot AnalyticsWinner
Performance4135Google Analytics
Accessibility8788HubSpot Analytics
Best Practices8580Google Analytics
SEO9189Google Analytics
Security6465HubSpot Analytics
TTFB400ms304msHubSpot Analytics
Composite7373Tie
Performance
Google Analytics
41
HubSpot Analytics
35
Accessibility
Google Analytics
87
HubSpot Analytics
88
Security
Google Analytics
64
HubSpot Analytics
65
SEO
Google Analytics
91
HubSpot Analytics
89
Composite
Google Analytics
73
HubSpot Analytics
73

Google Analytics and HubSpot Analytics are closely matched, each leading in different categories. Google Analytics has a composite score of 73 while HubSpot Analytics scores 73.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose HubSpot Analytics

Choose HubSpot Analytics when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1890 audited Google Analytics sites and 98 audited HubSpot Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or HubSpot Analytics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 35 on average).
Which has better security, Google Analytics or HubSpot Analytics?
HubSpot Analytics sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, Google Analytics or HubSpot Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor HubSpot Analytics (88 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or HubSpot Analytics?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 89 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or HubSpot Analytics?
HubSpot Analytics sites show lower Time to First Byte (304 ms vs 400 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or HubSpot Analytics for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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