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Google Analytics vs Impact

Based on 2225 and 27 real audits

View Google Analytics details | View Impact details
MetricGoogle AnalyticsImpactWinner
Performance4227Google Analytics
Accessibility8789Impact
Best Practices8681Google Analytics
SEO9291Google Analytics
Security6666Tie
TTFB436ms218msImpact
Composite7472Google Analytics
Performance
Google Analytics
42
Impact
27
Accessibility
Google Analytics
87
Impact
89
Security
Google Analytics
66
Impact
66
SEO
Google Analytics
92
Impact
91
Composite
Google Analytics
74
Impact
72

Google Analytics outperforms Impact in 4 of 7 categories, with a stronger composite score (74 vs 72). Impact leads in accessibility, TTFB.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Impact

Choose Impact when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2225 audited Google Analytics sites and 27 audited Impact sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Impact?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (42 vs 27 on average).
Which has better security, Google Analytics or Impact?
Google Analytics sites score higher on security analysis (66 vs 66 on average).
Which has better accessibility, Google Analytics or Impact?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Impact (89 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Impact?
Google Analytics sites score higher on Lighthouse SEO signals (92 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Impact?
Impact sites show lower Time to First Byte (218 ms vs 436 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Impact for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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