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Google Analytics vs Impact

Based on 1905 and 27 real audits

View Google Analytics details | View Impact details
MetricGoogle AnalyticsImpactWinner
Performance4127Google Analytics
Accessibility8789Impact
Best Practices8581Google Analytics
SEO9191Tie
Security6466Impact
TTFB401ms218msImpact
Composite7372Google Analytics
Performance
Google Analytics
41
Impact
27
Accessibility
Google Analytics
87
Impact
89
Security
Google Analytics
64
Impact
66
SEO
Google Analytics
91
Impact
91
Composite
Google Analytics
73
Impact
72

Google Analytics and Impact are closely matched, each leading in different categories. Google Analytics has a composite score of 73 while Impact scores 72.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Impact

Choose Impact when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1905 audited Google Analytics sites and 27 audited Impact sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Impact?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 27 on average).
Which has better security, Google Analytics or Impact?
Impact sites score higher on security analysis (66 vs 64 on average).
Which has better accessibility, Google Analytics or Impact?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Impact (89 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Impact?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Impact?
Impact sites show lower Time to First Byte (218 ms vs 401 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Impact for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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