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Google Analytics vs Integral Ad Science

Based on 53 and 2 real audits

View Google Analytics details | View Integral Ad Science details
MetricGoogle AnalyticsIntegral Ad ScienceWinner
Performance4243Integral Ad Science
Accessibility8987Google Analytics
Best Practices8777Google Analytics
SEO9188Google Analytics
Security6567Integral Ad Science
TTFB392ms18msIntegral Ad Science
Composite7472Google Analytics
Performance
Google Analytics
42
Integral Ad Science
43
Accessibility
Google Analytics
89
Integral Ad Science
87
Security
Google Analytics
65
Integral Ad Science
67
SEO
Google Analytics
91
Integral Ad Science
88
Composite
Google Analytics
74
Integral Ad Science
72

Google Analytics outperforms Integral Ad Science in 4 of 7 categories, with a stronger composite score (74 vs 72). Integral Ad Science leads in performance, security, TTFB.

FAQ

Which is faster, Google Analytics or Integral Ad Science?
Based on real BeaverCheck audits, Integral Ad Science sites score higher on Lighthouse performance (43 vs 42 on average).
Which has better security, Google Analytics or Integral Ad Science?
Integral Ad Science sites score higher on security analysis (67 vs 65 on average).
Should I choose Google Analytics or Integral Ad Science for my website?
Both platforms have trade-offs. Integral Ad Science scores higher on performance while Google Analytics may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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