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Google Analytics vs Lozad.js

Based on 2074 and 13 real audits

MetricGoogle AnalyticsLozad.jsWinner
Performance4239Google Analytics
Accessibility8786Google Analytics
Best Practices8685Google Analytics
SEO9187Google Analytics
Security6665Google Analytics
TTFB419ms418msLozad.js
Composite7372Google Analytics
Performance
Google Analytics
42
Lozad.js
39
Accessibility
Google Analytics
87
Lozad.js
86
Security
Google Analytics
66
Lozad.js
65
SEO
Google Analytics
91
Lozad.js
87
Composite
Google Analytics
73
Lozad.js
72

Google Analytics outperforms Lozad.js in 6 of 7 categories, with a stronger composite score (73 vs 72). Lozad.js leads in TTFB.

When to choose Google Analytics

Choose Google Analytics when your primary concern is SEO and performance. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Lozad.js

Choose Lozad.js when your primary concern is server response time. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2074 audited Google Analytics sites and 13 audited Lozad.js sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Lozad.js?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (42 vs 39 on average).
Which has better security, Google Analytics or Lozad.js?
Google Analytics sites score higher on security analysis (66 vs 65 on average).
Which has better accessibility, Google Analytics or Lozad.js?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Lozad.js?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 87 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Lozad.js?
Lozad.js sites show lower Time to First Byte (418 ms vs 419 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Lozad.js for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.

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