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Google Analytics vs Lozad.js

Based on 1905 and 12 real audits

MetricGoogle AnalyticsLozad.jsWinner
Performance4140Google Analytics
Accessibility8786Google Analytics
Best Practices8586Lozad.js
SEO9187Google Analytics
Security6464Tie
TTFB401ms441msGoogle Analytics
Composite7371Google Analytics
Performance
Google Analytics
41
Lozad.js
40
Accessibility
Google Analytics
87
Lozad.js
86
Security
Google Analytics
64
Lozad.js
64
SEO
Google Analytics
91
Lozad.js
87
Composite
Google Analytics
73
Lozad.js
71

Google Analytics outperforms Lozad.js in 5 of 7 categories, with a stronger composite score (73 vs 71). Lozad.js leads in best practices.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Lozad.js

Choose Lozad.js when your primary concern is best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1905 audited Google Analytics sites and 12 audited Lozad.js sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Lozad.js?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 40 on average).
Which has better security, Google Analytics or Lozad.js?
Google Analytics sites score higher on security analysis (64 vs 64 on average).
Which has better accessibility, Google Analytics or Lozad.js?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Lozad.js?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 87 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Lozad.js?
Google Analytics sites show lower Time to First Byte (401 ms vs 441 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Lozad.js for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.

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