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Google Analytics vs Marked

Based on 1805 and 3 real audits

MetricGoogle AnalyticsMarkedWinner
Performance4125Google Analytics
Accessibility8795Marked
Best Practices8589Marked
SEO9188Google Analytics
Security6467Marked
TTFB382ms109msMarked
Composite7271Google Analytics
Performance
Google Analytics
41
Marked
25
Accessibility
Google Analytics
87
Marked
95
Security
Google Analytics
64
Marked
67
SEO
Google Analytics
91
Marked
88
Composite
Google Analytics
72
Marked
71

Marked outperforms Google Analytics in 4 of 7 categories, with a stronger composite score (71 vs 72). Google Analytics leads in performance, SEO, composite score.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Marked

Choose Marked when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1805 audited Google Analytics sites and 3 audited Marked sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Google Analytics or Marked?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 25 on average).
Which has better security, Google Analytics or Marked?
Marked sites score higher on security analysis (67 vs 64 on average).
Which has better accessibility, Google Analytics or Marked?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Marked (95 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Marked?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 88 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Marked?
Marked sites show lower Time to First Byte (109 ms vs 382 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Marked for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.

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