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Google Analytics vs Marketo Forms

Based on 1905 and 3 real audits

View Google Analytics details | View Marketo Forms details
MetricGoogle AnalyticsMarketo FormsWinner
Performance4133Google Analytics
Accessibility8786Google Analytics
Best Practices8584Google Analytics
SEO9194Marketo Forms
Security6468Marketo Forms
TTFB401ms378msMarketo Forms
Composite7374Marketo Forms
Performance
Google Analytics
41
Marketo Forms
33
Accessibility
Google Analytics
87
Marketo Forms
86
Security
Google Analytics
64
Marketo Forms
68
SEO
Google Analytics
91
Marketo Forms
94
Composite
Google Analytics
73
Marketo Forms
74

Marketo Forms outperforms Google Analytics in 4 of 7 categories, with a stronger composite score (74 vs 73). Google Analytics leads in performance, accessibility, best practices.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Marketo Forms

Choose Marketo Forms when your primary concern is server response time and security. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1905 audited Google Analytics sites and 3 audited Marketo Forms sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Google Analytics or Marketo Forms?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 33 on average).
Which has better security, Google Analytics or Marketo Forms?
Marketo Forms sites score higher on security analysis (68 vs 64 on average).
Which has better accessibility, Google Analytics or Marketo Forms?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Marketo Forms?
Marketo Forms sites score higher on Lighthouse SEO signals (94 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Marketo Forms?
Marketo Forms sites show lower Time to First Byte (378 ms vs 401 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Marketo Forms for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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