Based on 1938 and 2445 real audits
| Metric | Google Analytics | Microsoft | Winner |
|---|---|---|---|
| Performance | 40 | 38 | Google Analytics |
| Accessibility | 86 | 88 | Microsoft |
| Best Practices | 85 | 85 | Tie |
| SEO | 90 | 89 | Google Analytics |
| Security | 65 | 67 | Microsoft |
| TTFB | 406ms | 328ms | Microsoft |
| Composite | 73 | 73 | Tie |
Microsoft outperforms Google Analytics in 3 of 7 categories, with a stronger composite score (73 vs 73). Google Analytics leads in performance, SEO.
Choose Google Analytics when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.
Choose Microsoft when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.
Scores are medians across 1938 audited Google Analytics sites and 2445 audited Microsoft sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →
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