Skip to content

Google Analytics vs Microsoft

Based on 1938 and 2445 real audits

View Google Analytics details | View Microsoft details
MetricGoogle AnalyticsMicrosoftWinner
Performance4038Google Analytics
Accessibility8688Microsoft
Best Practices8585Tie
SEO9089Google Analytics
Security6567Microsoft
TTFB406ms328msMicrosoft
Composite7373Tie
Performance
Google Analytics
40
Microsoft
38
Accessibility
Google Analytics
86
Microsoft
88
Security
Google Analytics
65
Microsoft
67
SEO
Google Analytics
90
Microsoft
89
Composite
Google Analytics
73
Microsoft
73

Microsoft outperforms Google Analytics in 3 of 7 categories, with a stronger composite score (73 vs 73). Google Analytics leads in performance, SEO.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Microsoft

Choose Microsoft when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1938 audited Google Analytics sites and 2445 audited Microsoft sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Microsoft?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (40 vs 38 on average).
Which has better security, Google Analytics or Microsoft?
Microsoft sites score higher on security analysis (67 vs 65 on average).
Which has better accessibility, Google Analytics or Microsoft?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Microsoft (88 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Microsoft?
Google Analytics sites score higher on Lighthouse SEO signals (90 vs 89 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Microsoft?
Microsoft sites show lower Time to First Byte (328 ms vs 406 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Microsoft for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback