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Google Analytics vs Microsoft Advertising

Based on 1890 and 240 real audits

View Google Analytics details | View Microsoft Advertising details
MetricGoogle AnalyticsMicrosoft AdvertisingWinner
Performance4132Google Analytics
Accessibility8789Microsoft Advertising
Best Practices8579Google Analytics
SEO9190Google Analytics
Security6465Microsoft Advertising
TTFB400ms317msMicrosoft Advertising
Composite7372Google Analytics
Performance
Google Analytics
41
Microsoft Advertising
32
Accessibility
Google Analytics
87
Microsoft Advertising
89
Security
Google Analytics
64
Microsoft Advertising
65
SEO
Google Analytics
91
Microsoft Advertising
90
Composite
Google Analytics
73
Microsoft Advertising
72

Google Analytics outperforms Microsoft Advertising in 4 of 7 categories, with a stronger composite score (73 vs 72). Microsoft Advertising leads in accessibility, security, TTFB.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Microsoft Advertising

Choose Microsoft Advertising when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1890 audited Google Analytics sites and 240 audited Microsoft Advertising sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Microsoft Advertising?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 32 on average).
Which has better security, Google Analytics or Microsoft Advertising?
Microsoft Advertising sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, Google Analytics or Microsoft Advertising?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Microsoft Advertising (89 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Microsoft Advertising?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 90 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Microsoft Advertising?
Microsoft Advertising sites show lower Time to First Byte (317 ms vs 400 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Microsoft Advertising for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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