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Google Analytics vs Microsoft Application Insights

Based on 362 and 3 real audits

View Google Analytics details | View Microsoft Application Insights details
MetricGoogle AnalyticsMicrosoft Application InsightsWinner
Performance3837Google Analytics
Accessibility8892Microsoft Application Insights
Best Practices8677Google Analytics
SEO9197Microsoft Application Insights
Security6569Microsoft Application Insights
TTFB330ms230msMicrosoft Application Insights
Composite7374Microsoft Application Insights
Performance
Google Analytics
38
Microsoft Application Insights
37
Accessibility
Google Analytics
88
Microsoft Application Insights
92
Security
Google Analytics
65
Microsoft Application Insights
69
SEO
Google Analytics
91
Microsoft Application Insights
97
Composite
Google Analytics
73
Microsoft Application Insights
74

Microsoft Application Insights outperforms Google Analytics in 5 of 7 categories, with a stronger composite score (74 vs 73). Google Analytics leads in performance, best practices.

FAQ

Which is faster, Google Analytics or Microsoft Application Insights?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (38 vs 37 on average).
Which has better security, Google Analytics or Microsoft Application Insights?
Microsoft Application Insights sites score higher on security analysis (69 vs 65 on average).
Should I choose Google Analytics or Microsoft Application Insights for my website?
Both platforms have trade-offs. Google Analytics scores higher on performance while Google Analytics may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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