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Google Analytics vs Microsoft Clarity

Based on 1938 and 343 real audits

View Google Analytics details | View Microsoft Clarity details
MetricGoogle AnalyticsMicrosoft ClarityWinner
Performance4033Google Analytics
Accessibility8690Microsoft Clarity
Best Practices8583Google Analytics
SEO9092Microsoft Clarity
Security6565Tie
TTFB406ms403msMicrosoft Clarity
Composite7372Google Analytics
Performance
Google Analytics
40
Microsoft Clarity
33
Accessibility
Google Analytics
86
Microsoft Clarity
90
Security
Google Analytics
65
Microsoft Clarity
65
SEO
Google Analytics
90
Microsoft Clarity
92
Composite
Google Analytics
73
Microsoft Clarity
72

Google Analytics and Microsoft Clarity are closely matched, each leading in different categories. Google Analytics has a composite score of 73 while Microsoft Clarity scores 72.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Microsoft Clarity

Choose Microsoft Clarity when your primary concern is accessibility and server response time. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1938 audited Google Analytics sites and 343 audited Microsoft Clarity sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Microsoft Clarity?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (40 vs 33 on average).
Which has better security, Google Analytics or Microsoft Clarity?
Google Analytics sites score higher on security analysis (65 vs 65 on average).
Which has better accessibility, Google Analytics or Microsoft Clarity?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Microsoft Clarity (90 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Microsoft Clarity?
Microsoft Clarity sites score higher on Lighthouse SEO signals (92 vs 90 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Microsoft Clarity?
Microsoft Clarity sites show lower Time to First Byte (403 ms vs 406 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Microsoft Clarity for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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