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Google Analytics vs MonsterInsights

Based on 2116 and 22 real audits

View Google Analytics details | View MonsterInsights details
MetricGoogle AnalyticsMonsterInsightsWinner
Performance4246MonsterInsights
Accessibility8788MonsterInsights
Best Practices8686Tie
SEO9191Tie
Security6668MonsterInsights
TTFB428ms487msGoogle Analytics
Composite7476MonsterInsights
Performance
Google Analytics
42
MonsterInsights
46
Accessibility
Google Analytics
87
MonsterInsights
88
Security
Google Analytics
66
MonsterInsights
68
SEO
Google Analytics
91
MonsterInsights
91
Composite
Google Analytics
74
MonsterInsights
76

MonsterInsights outperforms Google Analytics in 4 of 7 categories, with a stronger composite score (76 vs 74). Google Analytics leads in TTFB.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose MonsterInsights

Choose MonsterInsights when your primary concern is performance and security. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2116 audited Google Analytics sites and 22 audited MonsterInsights sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or MonsterInsights?
Based on real BeaverCheck audits, MonsterInsights sites score higher on Lighthouse performance (46 vs 42 on average).
Which has better security, Google Analytics or MonsterInsights?
MonsterInsights sites score higher on security analysis (68 vs 66 on average).
Which has better accessibility, Google Analytics or MonsterInsights?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor MonsterInsights (88 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or MonsterInsights?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or MonsterInsights?
Google Analytics sites show lower Time to First Byte (428 ms vs 487 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or MonsterInsights for my website?
Both platforms have trade-offs. MonsterInsights scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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