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Google Analytics vs Optimise

Based on 1936 and 1 real audits

View Google Analytics details | View Optimise details
MetricGoogle AnalyticsOptimiseWinner
Performance4119Google Analytics
Accessibility8780Google Analytics
Best Practices8573Google Analytics
SEO9185Google Analytics
Security6564Google Analytics
TTFB406ms461msGoogle Analytics
Composite7372Google Analytics
Performance
Google Analytics
41
Optimise
19
Accessibility
Google Analytics
87
Optimise
80
Security
Google Analytics
65
Optimise
64
SEO
Google Analytics
91
Optimise
85
Composite
Google Analytics
73
Optimise
72

Google Analytics outperforms Optimise in 7 of 7 categories, with a stronger composite score (73 vs 72). Optimise leads in no categories.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Optimise

Optimise doesn't clearly lead Google Analytics in any category on the sampled sites — pick it based on developer experience, ecosystem, or existing team skills rather than the audit scores.

How this comparison was built

Scores are medians across 1936 audited Google Analytics sites and 1 audited Optimise sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Google Analytics or Optimise?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 19 on average).
Which has better security, Google Analytics or Optimise?
Google Analytics sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, Google Analytics or Optimise?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 80). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Optimise?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 85 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Optimise?
Google Analytics sites show lower Time to First Byte (406 ms vs 461 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Optimise for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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