Skip to content

Google Analytics vs Optimizely

Based on 2159 and 125 real audits

View Google Analytics details | View Optimizely details
MetricGoogle AnalyticsOptimizelyWinner
Performance4232Google Analytics
Accessibility8790Optimizely
Best Practices8687Optimizely
SEO9191Tie
Security6665Google Analytics
TTFB434ms186msOptimizely
Composite7472Google Analytics
Performance
Google Analytics
42
Optimizely
32
Accessibility
Google Analytics
87
Optimizely
90
Security
Google Analytics
66
Optimizely
65
SEO
Google Analytics
91
Optimizely
91
Composite
Google Analytics
74
Optimizely
72

Google Analytics and Optimizely are closely matched, each leading in different categories. Google Analytics has a composite score of 74 while Optimizely scores 72.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and security. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Optimizely

Choose Optimizely when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2159 audited Google Analytics sites and 125 audited Optimizely sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Optimizely?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (42 vs 32 on average).
Which has better security, Google Analytics or Optimizely?
Google Analytics sites score higher on security analysis (66 vs 65 on average).
Which has better accessibility, Google Analytics or Optimizely?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Optimizely (90 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Optimizely?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Optimizely?
Optimizely sites show lower Time to First Byte (186 ms vs 434 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Optimizely for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback