Based on 1905 and 12 real audits
| Metric | Google Analytics | Profitwell | Winner |
|---|---|---|---|
| Performance | 41 | 31 | Google Analytics |
| Accessibility | 87 | 90 | Profitwell |
| Best Practices | 85 | 93 | Profitwell |
| SEO | 91 | 95 | Profitwell |
| Security | 64 | 66 | Profitwell |
| TTFB | 401ms | 174ms | Profitwell |
| Composite | 73 | 73 | Tie |
Profitwell outperforms Google Analytics in 5 of 7 categories, with a stronger composite score (73 vs 73). Google Analytics leads in performance.
Choose Google Analytics when your primary concern is performance. Its audit data shows consistent strength in these areas across the sampled sites.
Choose Profitwell when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.
Scores are medians across 1905 audited Google Analytics sites and 12 audited Profitwell sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →
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