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Google Analytics vs Qualtrics

Based on 2073 and 26 real audits

View Google Analytics details | View Qualtrics details
MetricGoogle AnalyticsQualtricsWinner
Performance4233Google Analytics
Accessibility8791Qualtrics
Best Practices8681Google Analytics
SEO9189Google Analytics
Security6666Tie
TTFB419ms421msGoogle Analytics
Composite7372Google Analytics
Performance
Google Analytics
42
Qualtrics
33
Accessibility
Google Analytics
87
Qualtrics
91
Security
Google Analytics
66
Qualtrics
66
SEO
Google Analytics
91
Qualtrics
89
Composite
Google Analytics
73
Qualtrics
72

Google Analytics outperforms Qualtrics in 5 of 7 categories, with a stronger composite score (73 vs 72). Qualtrics leads in accessibility.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Qualtrics

Choose Qualtrics when your primary concern is accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2073 audited Google Analytics sites and 26 audited Qualtrics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Qualtrics?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (42 vs 33 on average).
Which has better security, Google Analytics or Qualtrics?
Google Analytics sites score higher on security analysis (66 vs 66 on average).
Which has better accessibility, Google Analytics or Qualtrics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Qualtrics (91 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Qualtrics?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 89 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Qualtrics?
Google Analytics sites show lower Time to First Byte (419 ms vs 421 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Qualtrics for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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