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Google Analytics vs SEMrush

Based on 2273 and 1 real audits

View Google Analytics details | View SEMrush details
MetricGoogle AnalyticsSEMrushWinner
Performance4131Google Analytics
Accessibility8797SEMrush
Best Practices8681Google Analytics
SEO9292Tie
Security6765Google Analytics
TTFB441ms263msSEMrush
Composite7475SEMrush
Performance
Google Analytics
41
SEMrush
31
Accessibility
Google Analytics
87
SEMrush
97
Security
Google Analytics
67
SEMrush
65
SEO
Google Analytics
92
SEMrush
92
Composite
Google Analytics
74
SEMrush
75

Google Analytics and SEMrush are closely matched, each leading in different categories. Google Analytics has a composite score of 74 while SEMrush scores 75.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose SEMrush

Choose SEMrush when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2273 audited Google Analytics sites and 1 audited SEMrush sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Google Analytics or SEMrush?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 31 on average).
Which has better security, Google Analytics or SEMrush?
Google Analytics sites score higher on security analysis (67 vs 65 on average).
Which has better accessibility, Google Analytics or SEMrush?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor SEMrush (97 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or SEMrush?
Google Analytics sites score higher on Lighthouse SEO signals (92 vs 92 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or SEMrush?
SEMrush sites show lower Time to First Byte (263 ms vs 441 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or SEMrush for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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