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Google Analytics vs Simple Analytics

Based on 1905 and 5 real audits

View Google Analytics details | View Simple Analytics details
MetricGoogle AnalyticsSimple AnalyticsWinner
Performance4157Simple Analytics
Accessibility8790Simple Analytics
Best Practices8593Simple Analytics
SEO9190Google Analytics
Security6468Simple Analytics
TTFB401ms428msGoogle Analytics
Composite7376Simple Analytics
Performance
Google Analytics
41
Simple Analytics
57
Accessibility
Google Analytics
87
Simple Analytics
90
Security
Google Analytics
64
Simple Analytics
68
SEO
Google Analytics
91
Simple Analytics
90
Composite
Google Analytics
73
Simple Analytics
76

Simple Analytics outperforms Google Analytics in 5 of 7 categories, with a stronger composite score (76 vs 73). Google Analytics leads in SEO, TTFB.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Simple Analytics

Choose Simple Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1905 audited Google Analytics sites and 5 audited Simple Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Google Analytics or Simple Analytics?
Based on real BeaverCheck audits, Simple Analytics sites score higher on Lighthouse performance (57 vs 41 on average).
Which has better security, Google Analytics or Simple Analytics?
Simple Analytics sites score higher on security analysis (68 vs 64 on average).
Which has better accessibility, Google Analytics or Simple Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Simple Analytics (90 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Simple Analytics?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 90 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Simple Analytics?
Google Analytics sites show lower Time to First Byte (401 ms vs 428 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Simple Analytics for my website?
Both platforms have trade-offs. Simple Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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