Skip to content

Google Analytics vs Squiz Matrix

Based on 1805 and 2 real audits

View Google Analytics details | View Squiz Matrix details
MetricGoogle AnalyticsSquiz MatrixWinner
Performance4148Squiz Matrix
Accessibility87100Squiz Matrix
Best Practices8596Squiz Matrix
SEO91100Squiz Matrix
Security6467Squiz Matrix
TTFB382ms405msGoogle Analytics
Composite7275Squiz Matrix
Performance
Google Analytics
41
Squiz Matrix
48
Accessibility
Google Analytics
87
Squiz Matrix
100
Security
Google Analytics
64
Squiz Matrix
67
SEO
Google Analytics
91
Squiz Matrix
100
Composite
Google Analytics
72
Squiz Matrix
75

Squiz Matrix outperforms Google Analytics in 6 of 7 categories, with a stronger composite score (75 vs 72). Google Analytics leads in TTFB.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Squiz Matrix

Choose Squiz Matrix when your primary concern is accessibility and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1805 audited Google Analytics sites and 2 audited Squiz Matrix sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Google Analytics or Squiz Matrix?
Based on real BeaverCheck audits, Squiz Matrix sites score higher on Lighthouse performance (48 vs 41 on average).
Which has better security, Google Analytics or Squiz Matrix?
Squiz Matrix sites score higher on security analysis (67 vs 64 on average).
Which has better accessibility, Google Analytics or Squiz Matrix?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Squiz Matrix (100 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Squiz Matrix?
Squiz Matrix sites score higher on Lighthouse SEO signals (100 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Squiz Matrix?
Google Analytics sites show lower Time to First Byte (382 ms vs 405 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Squiz Matrix for my website?
Both platforms have trade-offs. Squiz Matrix scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback