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Google Analytics vs TrustArc

Based on 1890 and 48 real audits

View Google Analytics details | View TrustArc details
MetricGoogle AnalyticsTrustArcWinner
Performance4135Google Analytics
Accessibility8788TrustArc
Best Practices8584Google Analytics
SEO9187Google Analytics
Security6465TrustArc
TTFB400ms277msTrustArc
Composite7373Tie
Performance
Google Analytics
41
TrustArc
35
Accessibility
Google Analytics
87
TrustArc
88
Security
Google Analytics
64
TrustArc
65
SEO
Google Analytics
91
TrustArc
87
Composite
Google Analytics
73
TrustArc
73

Google Analytics and TrustArc are closely matched, each leading in different categories. Google Analytics has a composite score of 73 while TrustArc scores 73.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose TrustArc

Choose TrustArc when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1890 audited Google Analytics sites and 48 audited TrustArc sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or TrustArc?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 35 on average).
Which has better security, Google Analytics or TrustArc?
TrustArc sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, Google Analytics or TrustArc?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor TrustArc (88 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or TrustArc?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 87 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or TrustArc?
TrustArc sites show lower Time to First Byte (277 ms vs 400 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or TrustArc for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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