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Google Analytics vs VWO

Based on 2159 and 97 real audits

View Google Analytics details | View VWO details
MetricGoogle AnalyticsVWOWinner
Performance4240Google Analytics
Accessibility8787Tie
Best Practices8686Tie
SEO9190Google Analytics
Security6666Tie
TTFB434ms292msVWO
Composite7473Google Analytics
Performance
Google Analytics
42
VWO
40
Accessibility
Google Analytics
87
VWO
87
Security
Google Analytics
66
VWO
66
SEO
Google Analytics
91
VWO
90
Composite
Google Analytics
74
VWO
73

Google Analytics outperforms VWO in 3 of 7 categories, with a stronger composite score (74 vs 73). VWO leads in TTFB.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose VWO

Choose VWO when your primary concern is server response time. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2159 audited Google Analytics sites and 97 audited VWO sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or VWO?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (42 vs 40 on average).
Which has better security, Google Analytics or VWO?
Google Analytics sites score higher on security analysis (66 vs 66 on average).
Which has better accessibility, Google Analytics or VWO?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or VWO?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 90 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or VWO?
VWO sites show lower Time to First Byte (292 ms vs 434 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or VWO for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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