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Google Analytics vs VWO

Based on 1905 and 89 real audits

View Google Analytics details | View VWO details
MetricGoogle AnalyticsVWOWinner
Performance4139Google Analytics
Accessibility8789VWO
Best Practices8585Tie
SEO9189Google Analytics
Security6465VWO
TTFB401ms281msVWO
Composite7373Tie
Performance
Google Analytics
41
VWO
39
Accessibility
Google Analytics
87
VWO
89
Security
Google Analytics
64
VWO
65
SEO
Google Analytics
91
VWO
89
Composite
Google Analytics
73
VWO
73

VWO outperforms Google Analytics in 3 of 7 categories, with a stronger composite score (73 vs 73). Google Analytics leads in performance, SEO.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose VWO

Choose VWO when your primary concern is server response time and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1905 audited Google Analytics sites and 89 audited VWO sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or VWO?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 39 on average).
Which has better security, Google Analytics or VWO?
VWO sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, Google Analytics or VWO?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor VWO (89 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or VWO?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 89 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or VWO?
VWO sites show lower Time to First Byte (281 ms vs 401 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or VWO for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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