Skip to content

Google Analytics vs VWO

Based on 138 and 8 real audits

View Google Analytics details | View VWO details
MetricGoogle AnalyticsVWOWinner
Performance3932Google Analytics
Accessibility9092VWO
Best Practices8787Tie
SEO9294VWO
Security6461Google Analytics
TTFB302ms257msVWO
Composite7373Tie
Performance
Google Analytics
39
VWO
32
Accessibility
Google Analytics
90
VWO
92
Security
Google Analytics
64
VWO
61
SEO
Google Analytics
92
VWO
94
Composite
Google Analytics
73
VWO
73

VWO outperforms Google Analytics in 3 of 7 categories, with a stronger composite score (73 vs 73). Google Analytics leads in performance, security.

FAQ

Which is faster, Google Analytics or VWO?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (39 vs 32 on average).
Which has better security, Google Analytics or VWO?
Google Analytics sites score higher on security analysis (64 vs 61 on average).
Should I choose Google Analytics or VWO for my website?
Both platforms have trade-offs. Google Analytics scores higher on performance while Google Analytics may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
Audit your own site

Send Feedback