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Google Analytics vs Wistia

Based on 1905 and 35 real audits

View Google Analytics details | View Wistia details
MetricGoogle AnalyticsWistiaWinner
Performance4132Google Analytics
Accessibility8788Wistia
Best Practices8584Google Analytics
SEO9190Google Analytics
Security6468Wistia
TTFB401ms229msWistia
Composite7373Tie
Performance
Google Analytics
41
Wistia
32
Accessibility
Google Analytics
87
Wistia
88
Security
Google Analytics
64
Wistia
68
SEO
Google Analytics
91
Wistia
90
Composite
Google Analytics
73
Wistia
73

Google Analytics and Wistia are closely matched, each leading in different categories. Google Analytics has a composite score of 73 while Wistia scores 73.

When to choose Google Analytics

Choose Google Analytics when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Wistia

Choose Wistia when your primary concern is server response time and security. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1905 audited Google Analytics sites and 35 audited Wistia sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Wistia?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 32 on average).
Which has better security, Google Analytics or Wistia?
Wistia sites score higher on security analysis (68 vs 64 on average).
Which has better accessibility, Google Analytics or Wistia?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Wistia (88 vs 87). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Wistia?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 90 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Wistia?
Wistia sites show lower Time to First Byte (229 ms vs 401 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Wistia for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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