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Google Analytics vs wpBakery

Based on 2376 and 25 real audits

MetricGoogle AnalyticswpBakeryWinner
Performance4137Google Analytics
Accessibility8786Google Analytics
Best Practices8786Google Analytics
SEO9291Google Analytics
Security6768wpBakery
TTFB455ms1009msGoogle Analytics
Composite7476wpBakery
Performance
Google Analytics
41
wpBakery
37
Accessibility
Google Analytics
87
wpBakery
86
Security
Google Analytics
67
wpBakery
68
SEO
Google Analytics
92
wpBakery
91
Composite
Google Analytics
74
wpBakery
76

Google Analytics outperforms wpBakery in 5 of 7 categories, with a stronger composite score (74 vs 76). wpBakery leads in security, composite score.

When to choose Google Analytics

Choose Google Analytics when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose wpBakery

Choose wpBakery when your primary concern is security. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2376 audited Google Analytics sites and 25 audited wpBakery sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or wpBakery?
Based on real BeaverCheck audits, Google Analytics sites score higher on Lighthouse performance (41 vs 37 on average).
Which has better security, Google Analytics or wpBakery?
wpBakery sites score higher on security analysis (68 vs 67 on average).
Which has better accessibility, Google Analytics or wpBakery?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or wpBakery?
Google Analytics sites score higher on Lighthouse SEO signals (92 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or wpBakery?
Google Analytics sites show lower Time to First Byte (455 ms vs 1009 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or wpBakery for my website?
Both platforms have trade-offs. Google Analytics scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.

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