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Google Analytics vs Yandex.Metrika

Based on 1905 and 47 real audits

View Google Analytics details | View Yandex.Metrika details
MetricGoogle AnalyticsYandex.MetrikaWinner
Performance4145Yandex.Metrika
Accessibility8772Google Analytics
Best Practices8587Yandex.Metrika
SEO9190Google Analytics
Security6463Google Analytics
TTFB401ms390msYandex.Metrika
Composite7371Google Analytics
Performance
Google Analytics
41
Yandex.Metrika
45
Accessibility
Google Analytics
87
Yandex.Metrika
72
Security
Google Analytics
64
Yandex.Metrika
63
SEO
Google Analytics
91
Yandex.Metrika
90
Composite
Google Analytics
73
Yandex.Metrika
71

Google Analytics outperforms Yandex.Metrika in 4 of 7 categories, with a stronger composite score (73 vs 71). Yandex.Metrika leads in performance, best practices, TTFB.

When to choose Google Analytics

Choose Google Analytics when your primary concern is accessibility and SEO. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Yandex.Metrika

Choose Yandex.Metrika when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1905 audited Google Analytics sites and 47 audited Yandex.Metrika sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Yandex.Metrika?
Based on real BeaverCheck audits, Yandex.Metrika sites score higher on Lighthouse performance (45 vs 41 on average).
Which has better security, Google Analytics or Yandex.Metrika?
Google Analytics sites score higher on security analysis (64 vs 63 on average).
Which has better accessibility, Google Analytics or Yandex.Metrika?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 72). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Yandex.Metrika?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 90 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Yandex.Metrika?
Yandex.Metrika sites show lower Time to First Byte (390 ms vs 401 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Yandex.Metrika for my website?
Both platforms have trade-offs. Yandex.Metrika scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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