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Google Analytics vs Yandex.Metrika

Based on 1989 and 50 real audits

View Google Analytics details | View Yandex.Metrika details
MetricGoogle AnalyticsYandex.MetrikaWinner
Performance4145Yandex.Metrika
Accessibility8773Google Analytics
Best Practices8687Yandex.Metrika
SEO9191Tie
Security6564Google Analytics
TTFB425ms407msYandex.Metrika
Composite7371Google Analytics
Performance
Google Analytics
41
Yandex.Metrika
45
Accessibility
Google Analytics
87
Yandex.Metrika
73
Security
Google Analytics
65
Yandex.Metrika
64
SEO
Google Analytics
91
Yandex.Metrika
91
Composite
Google Analytics
73
Yandex.Metrika
71

Google Analytics and Yandex.Metrika are closely matched, each leading in different categories. Google Analytics has a composite score of 73 while Yandex.Metrika scores 71.

When to choose Google Analytics

Choose Google Analytics when your primary concern is accessibility and security. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Yandex.Metrika

Choose Yandex.Metrika when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 1989 audited Google Analytics sites and 50 audited Yandex.Metrika sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Yandex.Metrika?
Based on real BeaverCheck audits, Yandex.Metrika sites score higher on Lighthouse performance (45 vs 41 on average).
Which has better security, Google Analytics or Yandex.Metrika?
Google Analytics sites score higher on security analysis (65 vs 64 on average).
Which has better accessibility, Google Analytics or Yandex.Metrika?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 73). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Yandex.Metrika?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Yandex.Metrika?
Yandex.Metrika sites show lower Time to First Byte (407 ms vs 425 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Yandex.Metrika for my website?
Both platforms have trade-offs. Yandex.Metrika scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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