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Google Analytics vs Yandex.Metrika

Based on 2116 and 52 real audits

View Google Analytics details | View Yandex.Metrika details
MetricGoogle AnalyticsYandex.MetrikaWinner
Performance4246Yandex.Metrika
Accessibility8773Google Analytics
Best Practices8687Yandex.Metrika
SEO9191Tie
Security6665Google Analytics
TTFB428ms417msYandex.Metrika
Composite7472Google Analytics
Performance
Google Analytics
42
Yandex.Metrika
46
Accessibility
Google Analytics
87
Yandex.Metrika
73
Security
Google Analytics
66
Yandex.Metrika
65
SEO
Google Analytics
91
Yandex.Metrika
91
Composite
Google Analytics
74
Yandex.Metrika
72

Google Analytics and Yandex.Metrika are closely matched, each leading in different categories. Google Analytics has a composite score of 74 while Yandex.Metrika scores 72.

When to choose Google Analytics

Choose Google Analytics when your primary concern is accessibility and security. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Yandex.Metrika

Choose Yandex.Metrika when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2116 audited Google Analytics sites and 52 audited Yandex.Metrika sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, Google Analytics or Yandex.Metrika?
Based on real BeaverCheck audits, Yandex.Metrika sites score higher on Lighthouse performance (46 vs 42 on average).
Which has better security, Google Analytics or Yandex.Metrika?
Google Analytics sites score higher on security analysis (66 vs 65 on average).
Which has better accessibility, Google Analytics or Yandex.Metrika?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Google Analytics (87 vs 73). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Google Analytics or Yandex.Metrika?
Google Analytics sites score higher on Lighthouse SEO signals (91 vs 91 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Google Analytics or Yandex.Metrika?
Yandex.Metrika sites show lower Time to First Byte (417 ms vs 428 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Google Analytics or Yandex.Metrika for my website?
Both platforms have trade-offs. Yandex.Metrika scores higher on overall composite score while Google Analytics may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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