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Google Tag Manager vs Hotjar

Based on 63 and 5 real audits

View Google Tag Manager details | View Hotjar details
MetricGoogle Tag ManagerHotjarWinner
Performance4130Google Tag Manager
Accessibility8990Hotjar
Best Practices8877Google Tag Manager
SEO9293Hotjar
Security6568Hotjar
TTFB395ms104msHotjar
Composite7474Tie
Performance
Google Tag Manager
41
Hotjar
30
Accessibility
Google Tag Manager
89
Hotjar
90
Security
Google Tag Manager
65
Hotjar
68
SEO
Google Tag Manager
92
Hotjar
93
Composite
Google Tag Manager
74
Hotjar
74

Hotjar outperforms Google Tag Manager in 4 of 7 categories, with a stronger composite score (74 vs 74). Google Tag Manager leads in performance, best practices.

FAQ

Which is faster, Google Tag Manager or Hotjar?
Based on real BeaverCheck audits, Google Tag Manager sites score higher on Lighthouse performance (41 vs 30 on average).
Which has better security, Google Tag Manager or Hotjar?
Hotjar sites score higher on security analysis (68 vs 65 on average).
Should I choose Google Tag Manager or Hotjar for my website?
Both platforms have trade-offs. Google Tag Manager scores higher on performance while Google Tag Manager may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
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