Based on 63 and 5 real audits
| Metric | Google Tag Manager | HubSpot | Winner |
|---|---|---|---|
| Performance | 41 | 29 | Google Tag Manager |
| Accessibility | 89 | 93 | HubSpot |
| Best Practices | 88 | 81 | Google Tag Manager |
| SEO | 92 | 93 | HubSpot |
| Security | 65 | 69 | HubSpot |
| TTFB | 395ms | 260ms | HubSpot |
| Composite | 74 | 74 | Tie |
HubSpot outperforms Google Tag Manager in 4 of 7 categories, with a stronger composite score (74 vs 74). Google Tag Manager leads in performance, best practices.
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