Skip to content

Google Tag Manager vs Optimizely

Based on 63 and 8 real audits

View Google Tag Manager details | View Optimizely details
MetricGoogle Tag ManagerOptimizelyWinner
Performance4128Google Tag Manager
Accessibility8992Optimizely
Best Practices8883Google Tag Manager
SEO9295Optimizely
Security6564Google Tag Manager
TTFB395ms182msOptimizely
Composite7471Google Tag Manager
Performance
Google Tag Manager
41
Optimizely
28
Accessibility
Google Tag Manager
89
Optimizely
92
Security
Google Tag Manager
65
Optimizely
64
SEO
Google Tag Manager
92
Optimizely
95
Composite
Google Tag Manager
74
Optimizely
71

Google Tag Manager outperforms Optimizely in 4 of 7 categories, with a stronger composite score (74 vs 71). Optimizely leads in accessibility, SEO, TTFB.

FAQ

Which is faster, Google Tag Manager or Optimizely?
Based on real BeaverCheck audits, Google Tag Manager sites score higher on Lighthouse performance (41 vs 28 on average).
Which has better security, Google Tag Manager or Optimizely?
Google Tag Manager sites score higher on security analysis (65 vs 64 on average).
Should I choose Google Tag Manager or Optimizely for my website?
Both platforms have trade-offs. Google Tag Manager scores higher on performance while Google Tag Manager may excel in other areas. Run a free BeaverCheck audit to compare specific metrics relevant to your use case.
Audit your own site

Send Feedback