Based on 63 and 5 real audits
| Metric | Google Tag Manager | Shop Pay | Winner |
|---|---|---|---|
| Performance | 41 | 29 | Google Tag Manager |
| Accessibility | 89 | 89 | Tie |
| Best Practices | 88 | 82 | Google Tag Manager |
| SEO | 92 | 95 | Shop Pay |
| Security | 65 | 68 | Shop Pay |
| TTFB | 395ms | 445ms | Google Tag Manager |
| Composite | 74 | 72 | Google Tag Manager |
Google Tag Manager outperforms Shop Pay in 4 of 7 categories, with a stronger composite score (74 vs 72). Shop Pay leads in SEO, security.
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