Based on 107 and 33 real audits
| Metric | HubSpot Analytics | HubSpot Chat | Winner |
|---|---|---|---|
| Performance | 35 | 39 | HubSpot Chat |
| Accessibility | 89 | 89 | Tie |
| Best Practices | 82 | 80 | HubSpot Analytics |
| SEO | 90 | 90 | Tie |
| Security | 66 | 67 | HubSpot Chat |
| TTFB | 293ms | 342ms | HubSpot Analytics |
| Composite | 73 | 74 | HubSpot Chat |
HubSpot Chat outperforms HubSpot Analytics in 3 of 7 categories, with a stronger composite score (74 vs 73). HubSpot Analytics leads in best practices, TTFB.
Choose HubSpot Analytics when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.
Choose HubSpot Chat when your primary concern is performance and security. Its audit data shows consistent strength in these areas across the sampled sites.
Scores are medians across 107 audited HubSpot Analytics sites and 33 audited HubSpot Chat sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →
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