Based on 98 and 31 real audits
| Metric | HubSpot Analytics | HubSpot Chat | Winner |
|---|---|---|---|
| Performance | 35 | 39 | HubSpot Chat |
| Accessibility | 88 | 89 | HubSpot Chat |
| Best Practices | 80 | 80 | Tie |
| SEO | 89 | 89 | Tie |
| Security | 65 | 67 | HubSpot Chat |
| TTFB | 304ms | 358ms | HubSpot Analytics |
| Composite | 73 | 74 | HubSpot Chat |
HubSpot Chat outperforms HubSpot Analytics in 4 of 7 categories, with a stronger composite score (74 vs 73). HubSpot Analytics leads in TTFB.
Choose HubSpot Analytics when your primary concern is server response time. Its audit data shows consistent strength in these areas across the sampled sites.
Choose HubSpot Chat when your primary concern is performance and security. Its audit data shows consistent strength in these areas across the sampled sites.
Scores are medians across 98 audited HubSpot Analytics sites and 31 audited HubSpot Chat sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →
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