Based on 108 and 16 real audits
| Metric | HubSpot Analytics | HubSpot WordPress plugin | Winner |
|---|---|---|---|
| Performance | 35 | 41 | HubSpot WordPress plugin |
| Accessibility | 89 | 88 | HubSpot Analytics |
| Best Practices | 82 | 84 | HubSpot WordPress plugin |
| SEO | 90 | 88 | HubSpot Analytics |
| Security | 66 | 66 | Tie |
| TTFB | 322ms | 491ms | HubSpot Analytics |
| Composite | 73 | 75 | HubSpot WordPress plugin |
HubSpot Analytics and HubSpot WordPress plugin are closely matched, each leading in different categories. HubSpot Analytics has a composite score of 73 while HubSpot WordPress plugin scores 75.
Choose HubSpot Analytics when your primary concern is server response time and SEO. Its audit data shows consistent strength in these areas across the sampled sites.
Choose HubSpot WordPress plugin when your primary concern is performance and best practices. Its audit data shows consistent strength in these areas across the sampled sites.
Scores are medians across 108 audited HubSpot Analytics sites and 16 audited HubSpot WordPress plugin sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →
Send Feedback