Based on 3 and 11 real audits
| Metric | HubSpot Analytics | Microsoft Advertising | Winner |
|---|---|---|---|
| Performance | 25 | 26 | Microsoft Advertising |
| Accessibility | 91 | 88 | HubSpot Analytics |
| Best Practices | 84 | 78 | HubSpot Analytics |
| SEO | 94 | 92 | HubSpot Analytics |
| Security | 64 | 64 | Tie |
| TTFB | 132ms | 269ms | HubSpot Analytics |
| Composite | 73 | 72 | HubSpot Analytics |
HubSpot Analytics outperforms Microsoft Advertising in 5 of 7 categories, with a stronger composite score (73 vs 72). Microsoft Advertising leads in performance.
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