| Metric | HubSpot Chat | Impact | Winner |
|---|---|---|---|
| Performance | 32 | 26 | HubSpot Chat |
| Accessibility | 96 | 94 | HubSpot Chat |
| Best Practices | 77 | 79 | Impact |
| SEO | 96 | 96 | Tie |
| Security | 66 | 65 | HubSpot Chat |
| TTFB | 495ms | 389ms | Impact |
| Composite | 74 | 72 | HubSpot Chat |
HubSpot Chat outperforms Impact in 4 of 7 categories, with a stronger composite score (74 vs 72). Impact leads in best practices, TTFB.
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