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HubSpot vs HubSpot Analytics

Based on 148 and 98 real audits

View HubSpot details | View HubSpot Analytics details
MetricHubSpotHubSpot AnalyticsWinner
Performance3735HubSpot
Accessibility8988HubSpot
Best Practices8380HubSpot
SEO9089HubSpot
Security6565Tie
TTFB288ms304msHubSpot
Composite7373Tie
Performance
HubSpot
37
HubSpot Analytics
35
Accessibility
HubSpot
89
HubSpot Analytics
88
Security
HubSpot
65
HubSpot Analytics
65
SEO
HubSpot
90
HubSpot Analytics
89
Composite
HubSpot
73
HubSpot Analytics
73

HubSpot outperforms HubSpot Analytics in 5 of 7 categories, with a stronger composite score (73 vs 73). HubSpot Analytics leads in no categories.

When to choose HubSpot

Choose HubSpot when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose HubSpot Analytics

HubSpot Analytics doesn't clearly lead HubSpot in any category on the sampled sites — pick it based on developer experience, ecosystem, or existing team skills rather than the audit scores.

How this comparison was built

Scores are medians across 148 audited HubSpot sites and 98 audited HubSpot Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

FAQ

Which is faster, HubSpot or HubSpot Analytics?
Based on real BeaverCheck audits, HubSpot sites score higher on Lighthouse performance (37 vs 35 on average).
Which has better security, HubSpot or HubSpot Analytics?
HubSpot sites score higher on security analysis (65 vs 65 on average).
Which has better accessibility, HubSpot or HubSpot Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor HubSpot (89 vs 88). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, HubSpot or HubSpot Analytics?
HubSpot sites score higher on Lighthouse SEO signals (90 vs 89 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), HubSpot or HubSpot Analytics?
HubSpot sites show lower Time to First Byte (288 ms vs 304 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose HubSpot or HubSpot Analytics for my website?
Both platforms have trade-offs. HubSpot scores higher on overall composite score while HubSpot may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
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