Based on 2 and 11 real audits
| Metric | Innovid Advertising Measurement | Microsoft Advertising | Winner |
|---|---|---|---|
| Performance | 28 | 26 | Innovid Advertising Measurement |
| Accessibility | 95 | 88 | Innovid Advertising Measurement |
| Best Practices | 79 | 78 | Innovid Advertising Measurement |
| SEO | 92 | 92 | Tie |
| Security | 70 | 64 | Innovid Advertising Measurement |
| TTFB | 666ms | 269ms | Microsoft Advertising |
| Composite | 74 | 72 | Innovid Advertising Measurement |
Innovid Advertising Measurement outperforms Microsoft Advertising in 5 of 7 categories, with a stronger composite score (74 vs 72). Microsoft Advertising leads in TTFB.
Send Feedback