| Metric | Invoca | theTradeDesk | Winner |
|---|---|---|---|
| Performance | 28 | 30 | theTradeDesk |
| Accessibility | 84 | 91 | theTradeDesk |
| Best Practices | 96 | 80 | Invoca |
| SEO | 85 | 92 | theTradeDesk |
| Security | 67 | 64 | Invoca |
| TTFB | 106ms | 600ms | Invoca |
| Composite | 73 | 72 | Invoca |
Invoca outperforms theTradeDesk in 4 of 7 categories, with a stronger composite score (73 vs 72). theTradeDesk leads in performance, accessibility, SEO.
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