Skip to content

Kochava vs Microsoft

Based on 3 and 2421 real audits

View Kochava details | View Microsoft details
MetricKochavaMicrosoftWinner
Performance3739Microsoft
Accessibility9789Kochava
Best Practices9786Kochava
SEO10089Kochava
Security6266Microsoft
TTFB110ms329msKochava
Composite7172Microsoft
Performance
Kochava
37
Microsoft
39
Accessibility
Kochava
97
Microsoft
89
Security
Kochava
62
Microsoft
66
SEO
Kochava
100
Microsoft
89
Composite
Kochava
71
Microsoft
72

Kochava outperforms Microsoft in 4 of 7 categories, with a stronger composite score (71 vs 72). Microsoft leads in performance, security, composite score.

When to choose Kochava

Choose Kochava when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.

When to choose Microsoft

Choose Microsoft when your primary concern is security and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 3 audited Kochava sites and 2421 audited Microsoft sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Kochava or Microsoft?
Based on real BeaverCheck audits, Microsoft sites score higher on Lighthouse performance (39 vs 37 on average).
Which has better security, Kochava or Microsoft?
Microsoft sites score higher on security analysis (66 vs 62 on average).
Which has better accessibility, Kochava or Microsoft?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Kochava (97 vs 89). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Kochava or Microsoft?
Kochava sites score higher on Lighthouse SEO signals (100 vs 89 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Kochava or Microsoft?
Kochava sites show lower Time to First Byte (110 ms vs 329 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Kochava or Microsoft for my website?
Both platforms have trade-offs. Microsoft scores higher on overall composite score while Kochava may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.
Audit your own site

Send Feedback