Based on 26 and 2489 real audits
| Metric | Linkedin Ads | Microsoft | Winner |
|---|---|---|---|
| Performance | 35 | 39 | Microsoft |
| Accessibility | 92 | 89 | Linkedin Ads |
| Best Practices | 88 | 86 | Linkedin Ads |
| SEO | 93 | 89 | Linkedin Ads |
| Security | 71 | 67 | Linkedin Ads |
| TTFB | 440ms | 329ms | Microsoft |
| Composite | 75 | 73 | Linkedin Ads |
Linkedin Ads outperforms Microsoft in 5 of 7 categories, with a stronger composite score (75 vs 73). Microsoft leads in performance, TTFB.
Choose Linkedin Ads when your primary concern is SEO and security. Its audit data shows consistent strength in these areas across the sampled sites.
Choose Microsoft when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.
Scores are medians across 26 audited Linkedin Ads sites and 2489 audited Microsoft sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →
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