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Listrak vs Matomo Analytics

Based on 2 and 136 real audits

MetricListrakMatomo AnalyticsWinner
Performance2552Matomo Analytics
Accessibility8688Matomo Analytics
Best Practices8489Matomo Analytics
SEO8090Matomo Analytics
Security6565Tie
TTFB759ms428msMatomo Analytics
Composite7074Matomo Analytics
Performance
Listrak
25
Matomo Analytics
52
Accessibility
Listrak
86
Matomo Analytics
88
Security
Listrak
65
Matomo Analytics
65
SEO
Listrak
80
Matomo Analytics
90
Composite
Listrak
70
Matomo Analytics
74

Matomo Analytics outperforms Listrak in 6 of 7 categories, with a stronger composite score (74 vs 70). Listrak leads in no categories.

When to choose Listrak

Listrak doesn't clearly lead Matomo Analytics in any category on the sampled sites — pick it based on developer experience, ecosystem, or existing team skills rather than the audit scores.

When to choose Matomo Analytics

Choose Matomo Analytics when your primary concern is server response time and performance. Its audit data shows consistent strength in these areas across the sampled sites.

How this comparison was built

Scores are medians across 2 audited Listrak sites and 136 audited Matomo Analytics sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →

Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.

FAQ

Which is faster, Listrak or Matomo Analytics?
Based on real BeaverCheck audits, Matomo Analytics sites score higher on Lighthouse performance (52 vs 25 on average).
Which has better security, Listrak or Matomo Analytics?
Listrak sites score higher on security analysis (65 vs 65 on average).
Which has better accessibility, Listrak or Matomo Analytics?
Accessibility scores measured by Lighthouse WCAG 2.1 checks favor Matomo Analytics (88 vs 86). Both technologies can be made fully accessible with care — the difference reflects common patterns in the sampled sites, not inherent platform limits.
Which is better for SEO, Listrak or Matomo Analytics?
Matomo Analytics sites score higher on Lighthouse SEO signals (90 vs 80 on average), which cover meta tags, crawlability, mobile friendliness, and structured data. Content strategy and backlinks still matter more than platform choice for ranking.
Which has faster server response (TTFB), Listrak or Matomo Analytics?
Matomo Analytics sites show lower Time to First Byte (428 ms vs 759 ms on average). TTFB depends heavily on hosting and CDN setup rather than the technology itself, but the sampled sites suggest a meaningful difference in common deployment patterns.
Should I choose Listrak or Matomo Analytics for my website?
Both platforms have trade-offs. Matomo Analytics scores higher on overall composite score while Listrak may excel in metrics you care about most. Run a free BeaverCheck audit on a real site using each to compare the metrics relevant to your use case.

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