Based on 11 and 2 real audits
| Metric | Microsoft Advertising | PubMatic | Winner |
|---|---|---|---|
| Performance | 26 | 25 | Microsoft Advertising |
| Accessibility | 88 | 79 | Microsoft Advertising |
| Best Practices | 78 | 75 | Microsoft Advertising |
| SEO | 92 | 81 | Microsoft Advertising |
| Security | 64 | 70 | PubMatic |
| TTFB | 269ms | 390ms | Microsoft Advertising |
| Composite | 72 | 72 | Tie |
Microsoft Advertising outperforms PubMatic in 5 of 7 categories, with a stronger composite score (72 vs 72). PubMatic leads in security.
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