Based on 240 and 6 real audits
| Metric | Microsoft Advertising | UpSellit | Winner |
|---|---|---|---|
| Performance | 32 | 22 | Microsoft Advertising |
| Accessibility | 89 | 85 | Microsoft Advertising |
| Best Practices | 79 | 83 | UpSellit |
| SEO | 90 | 88 | Microsoft Advertising |
| Security | 65 | 63 | Microsoft Advertising |
| TTFB | 317ms | 203ms | UpSellit |
| Composite | 72 | 71 | Microsoft Advertising |
Microsoft Advertising outperforms UpSellit in 5 of 7 categories, with a stronger composite score (72 vs 71). UpSellit leads in best practices, TTFB.
Choose Microsoft Advertising when your primary concern is performance and accessibility. Its audit data shows consistent strength in these areas across the sampled sites.
Choose UpSellit when your primary concern is server response time and best practices. Its audit data shows consistent strength in these areas across the sampled sites.
Scores are medians across 240 audited Microsoft Advertising sites and 6 audited UpSellit sites in the BeaverCheck database. Every audit runs the same 100+ checks — Lighthouse performance, security headers, accessibility, SEO, server response time — against a real URL. No vendor input, no sponsorship, no affiliate links. Read the full methodology →
Small sample: one or both technologies have fewer than 10 audited sites. Treat these numbers as directional — medians stabilize around 20–30 audits per side.
Send Feedback