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https://eater.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleFilter Icon
og:site_nameEater
twitter:site@Eater
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (5 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 5 chars Expected: 25–60 chars
URL: 5 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

eater.com

Eater

A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

EATER.COM

Eater

A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.

Preview quality · Facebook A+ · 100/100
  • og:title — Eater
  • og:description — A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of ...
  • og:image — https://platform.eater.com/wp-content/uploads/sites/2/2026/01/Eater-Site-Logo.png?quality=90&strip=all&crop=0,23.8219...
  • og:type — website
  • og:url — https://www.eater.com
  • og:site_name — Eater

Eater

eater.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Eater
  • og:description — A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of ...
  • og:image — https://platform.eater.com/wp-content/uploads/sites/2/2026/01/Eater-Site-Logo.png?quality=90&strip=all&crop=0,23.8219...

eater.com

Eater

A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.

Preview quality · Slack A+ · 100/100
  • og:title — Eater
  • og:description — A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of ...
  • og:image — https://platform.eater.com/wp-content/uploads/sites/2/2026/01/Eater-Site-Logo.png?quality=90&strip=all&crop=0,23.8219...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : NewsMediaOrganization
14 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "@id": "https://www.eater.com/#publisher",
  "name": "Eater",
  "alternateName": "Eater.com",
  "url": "https://www.eater.com",
  "logo": {
    "@type": "ImageObject",
    "url": "https://platform.eater.com/wp-content/uploads/sites/2/2026/01/Eater-Site-Logo.png?quality=90&strip=all&crop=0,23.821989528796,100,52.356020942408",
    "height": "436",
    "width": "834"
  },
  "diversityPolicy": "https://diversity.voxmedia.com/",
  "ethicsPolicy": "https://www.eater.com/pages/eater-ethics-statement",
  "masthead": "https://www.eater.com/pages/masthead",
  "foundingDate": "2005-07-01",
  "founder": [
    {
      "@type": "Person",
      "name": "Lockhart Steele"
    },
    {
      "@type": "Person",
      "name": "Ben Leventhal"
    }
  ],
  "ownershipFundingInfo": "Eater is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "Food News"
    },
    {
      "@type": "Thing",
      "name": "Groceries and Retail"
    },
    {
      "@type": "Thing",
      "name": "Food Culture"
    },
    {
      "@type": "Thing",
      "name": "Restaurants"
    },
    {
      "@type": "Thing",
      "name": "Dining"
    },
    {
      "@type": "Thing",
      "name": "Bars"
    },
    {
      "@type": "Thing",
      "name": "Cocktails"
    },
    {
      "@type": "Thing",
      "name": "Travel"
    }
  ]
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.eater.com/",
  "name": "Eater",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.eater.com/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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