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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
2
REVIEW
2
PASS
5
INFO
0
Checks
9
5 PASS 2 REVIEW 2 FIX
F
Image Optimization
Action
7 issues found across 73 images
FIX
7 issues found across 73 images
Warning::
24 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
5 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
70 of 73 images use legacy formats
Warning::
2 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
Total image weight: 1162 KB (1.1 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Warning::
2 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://www.mossandmolt.com/cdn/shop/files/mm-green-demon-slide-1680x640.png?v=1792934244&width=832, https://www.mossandmolt.com/cdn/shop/files/mm-home-asg-gear-3360x1280.jpg?v=1793213715&width=832.
Info::
10 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.mossandmolt.com/cdn/shop/files/il_fullxfull.8739242405_9421.jpg?v=1792555056&width=352, https://www.mossandmolt.com/cdn/shop/collections/IMG_0546_ef2409cb-5cbd-4554-b53c-1c5f728dff63.jpg?v=1792023184&width=352, https://www.mossandmolt.com/cdn/shop/collections/red-root-floater.jpg?v=1790797819&width=832 (+7 more).
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

43/100

Site name appears as

Page titleOE Neocaridina Shrimp, Virginia Beach
og:site_nameMoss & Molt
twitter:site—
Organization.nameMoss&Molt

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

www.mossandmolt.com

Moss & Molt | OE Neocaridina Shrimp, Virginia Beach

Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS 2nd Day Air on orders $200+.

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
  • twitter:description — Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

WWW.MOSSANDMOLT.COM

Moss & Molt | OE Neocaridina Shrimp, Virginia Beach

Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS 2nd Day Air on orders $200+.

Preview quality · Facebook C · 65/100
  • og:title — Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
  • og:description — Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.mossandmolt.com/
  • og:site_name — Moss & Molt

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Moss & Molt | OE Neocaridina Shrimp, Virginia Beach

www.mossandmolt.com

Preview quality · LinkedIn C · 65/100
  • og:title — Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
  • og:description — Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

www.mossandmolt.com

Moss & Molt | OE Neocaridina Shrimp, Virginia Beach

Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS 2nd Day Air on orders $200+.

Preview quality · Slack B · 80/100
  • og:title — Moss & Molt | OE Neocaridina Shrimp, Virginia Beach
  • og:description — Orange eye Blue Demon, yellow eye and Black Rose Neocaridina bred in Virginia Beach. Live arrival guarantee. Free UPS...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 68/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https:\/\/www.mossandmolt.com\/#organization",
      "name": "Moss & Molt",
      "legalName": "SD AquaTerraks LLC",
      "url": "https:\/\/www.mossandmolt.com\/",
      "logo": "https:\/\/www.mossandmolt.com\/cdn\/shop\/files\/pixellab-Black-background-1791789114855_edd513e8-882b-4c19-9397-c2deb7dfa62d.png?v=1791790319\u0026width=600",
      "email": "support@mossandmolt.com",
      "sameAs": [
        "https://www.instagram.com/moss.and.molt"
      ],
      "hasMerchantReturnPolicy": {
        "@type": "MerchantReturnPolicy",
        "applicableCountry": "US",
        "returnPolicyCategory": "https://schema.org/MerchantReturnNotPermitted",
        "url": "https:\/\/www.mossandmolt.com\/policies\/refund-policy"
      }
    },
    {
      "@type": "WebSite",
      "name": "Moss & Molt",
      "url": "https:\/\/www.mossandmolt.com\/",
      "publisher": {
        "@id": "https:\/\/www.mossandmolt.com\/#organization"
      }
    }
  ]
}
Block 2 : Organization
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Moss\u0026amp;Molt",
  "logo": "https:\/\/www.mossandmolt.com\/cdn\/shop\/files\/pixellab-Black-background-1791789114855_edd513e8-882b-4c19-9397-c2deb7dfa62d.png?v=1791790319\u0026width=500",
  "url": "https:\/\/www.mossandmolt.com"
}
A
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization (×2), WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
Warning::
2 Organization blocks on the page -- only one should describe the publishing entity
Multiple `Organization` JSON-LD blocks confuse search engines about which is canonical. Google may suppress knowledge-panel features when the entity identity is ambiguous. Pick one Organization block (typically representing the publisher) and remove the rest, or merge by giving the duplicates explicit `@id` URIs that point to a single canonical entity.
A+
Autoplay Media
4 media element(s) found, none autoplay
PASS
4 media element(s) found, none autoplay
Info::
4 media element(s) found, none autoplay
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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