Skip to content
https://msdmanuals.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

Preview

msdmanuals.com

The Trusted Provider of Medical Information since 1899

The MSD Manuals are the global standard in medical reference for Doctors, Students & Consumers - since 1899.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — The Trusted Provider of Medical Information since 1899
  • twitter:description — The MSD Manuals are the global standard in medical reference for Doctors, Students & Consumers - since 1899.
  • twitter:image — https://edge.sitecorecloud.io/mmanual-ssq1ci05/media/manual/seo/promotional_share_msd.jpg

MSDMANUALS.COM

The Trusted Provider of Medical Information since 1899

The MSD Manuals are the global standard in medical reference for Doctors, Students & Consumers - since 1899.

Preview quality · Facebook A+ · 95/100
  • og:title — The Trusted Provider of Medical Information since 1899
  • og:description — falling back from <meta name=description>
  • og:image — https://edge.sitecorecloud.io/mmanual-ssq1ci05/media/manual/seo/promotional_share_msd.jpg
  • og:type — article
  • og:url — https://www.msdmanuals.com/
  • og:site_name — MSD Manuals

The Trusted Provider of Medical Information since 1899

msdmanuals.com

Preview quality · LinkedIn A+ · 95/100
  • og:title — The Trusted Provider of Medical Information since 1899
  • og:description — falling back from <meta name=description>
  • og:image — https://edge.sitecorecloud.io/mmanual-ssq1ci05/media/manual/seo/promotional_share_msd.jpg

msdmanuals.com

The Trusted Provider of Medical Information since 1899

The MSD Manuals are the global standard in medical reference for Doctors, Students & Consumers - since 1899.

Preview quality · Slack A+ · 95/100
  • og:title — The Trusted Provider of Medical Information since 1899
  • og:description — falling back from og:description
  • og:image — https://edge.sitecorecloud.io/mmanual-ssq1ci05/media/manual/seo/promotional_share_msd.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

67/100

Site name appears as

Page titleThe Trusted Provider of Medical Information since 1899
og:site_nameMSD Manuals
twitter:site@MSDManualHome
Organization.nameMSD Manuals

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "item": {
        "@type": "Thing",
        "@id": "https://www.msdmanuals.com/",
        "name": "Home"
      },
      "position": 1
    }
  ]
}
Block 2 : Organization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "MSD Manuals",
  "description": "At MSD we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.First published in 1899 as a small reference book for physicians and pharmacists, The Manual grew in size and scope to become one of the world's most widely used comprehensive medical resources for professionals and consumers. As The Manual evolved, it continually expanded the reach and depth of its offerings to reflect the mission of providing the best medical information to a wide cross-section of users, including medical professionals and students, veterinarians and veterinary students, and consumers. Learn more about our commitment toGlobal Medical Knowledge.",
  "sameAs": [
    "https://www.facebook.com/MSDManualHome",
    "https://www.facebook.com/MSDManual",
    "https://x.com/MSDManualHome",
    "https://x.com/MSDManualPro",
    ""
  ],
  "url": "https://www.msdmanuals.com",
  "logo": "https://www.msdmanuals.com/_next/image?url=https://edge.sitecorecloud.io/mmanual-ssq1ci05/media/manual/brand-logos/mm_logo.svg&w=64&q=75"
}
Block 3 : WebSite
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "MSD Manual Version",
  "url": "https://www.msdmanuals.com/"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback