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https://drom.ru

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

51/100

Site name appears as

Page titleцены на машины
og:site_nameДром
twitter:site@dromru
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://r.drom.ru/images/og/drom-om.png
Info::
og:title is short (21 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 21 chars Expected: 25–60 chars
URL: https://r.drom.ru/images/og/drom-om.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 21 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

drom.ru

Дром - цены на машины

Автомобили и запчасти: продажа новых и б/у авто, каталог, отзывы автовладельцев, форумы, ремонт и эксплуатация, приключения, аукционы, спортивные машины, тюнинг, объявления и цены

Preview quality · Twitter/X B · 80/100

Description will be truncated (325 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (325 chars, max 200)

    → Tighten the description to ≤200 characters

DROM.RU

Дром - цены на машины

Автомобили и запчасти: продажа новых и б/у авто, каталог, отзывы автовладельцев, форумы, ремонт и эксплуатация, приключения, аукционы, спортивные машины, тюнинг, объявления и цены

Preview quality · Facebook A+ · 95/100

Description will be truncated (325 chars / 155 max)

  • og:title — Дром - цены на машины
  • og:description — Автомобили и запчасти: продажа новых и б/у авто, каталог, отзывы автовладельцев, форумы, ремонт и эксплуатация, прикл...
  • og:image — https://r.drom.ru/images/og/drom-om.png
  • og:type — website
  • og:url — https://www.drom.ru/
  • og:site_name — Дром

  • Description will be truncated on Facebook (325 chars, max 155)

    → Tighten og:description to ≤155 characters

Дром - цены на машины

drom.ru

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (325 chars / 150 max)

  • og:title — Дром - цены на машины
  • og:description — Автомобили и запчасти: продажа новых и б/у авто, каталог, отзывы автовладельцев, форумы, ремонт и эксплуатация, прикл...
  • og:image — https://r.drom.ru/images/og/drom-om.png

  • Description will be truncated on LinkedIn (325 chars, max 150)

    → Tighten og:description to ≤150 characters

drom.ru

Дром - цены на машины

Автомобили и запчасти: продажа новых и б/у авто, каталог, отзывы автовладельцев, форумы, ремонт и эксплуатация, приключения, аукционы, спортивные машины, тюнинг, объявления и цены

Preview quality · Slack A+ · 100/100

Description will be truncated (325 chars / 300 max)

  • og:title — Дром - цены на машины
  • og:description — Автомобили и запчасти: продажа новых и б/у авто, каталог, отзывы автовладельцев, форумы, ремонт и эксплуатация, прикл...
  • og:image — https://r.drom.ru/images/og/drom-om.png

  • Long description may be shortened by Slack (325 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "name": "Дром",
        "@id": "https:\/\/www.drom.ru\/"
      }
    }
  ]
}
Block 2 : WebSite
4 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebSite",
  "name": "Дром",
  "url": "https:\/\/www.drom.ru\/"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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