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https://plannedparenthood.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
98
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

82/100

Site name appears as

Page titleFollow us on
og:site_name
twitter:site
Organization.namePlanned Parenthood

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

plannedparenthood.org

Planned Parenthood | Official Site

Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United States and globally.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Planned Parenthood | Official Site
  • twitter:description — Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United S...
  • twitter:image — https://www.plannedparenthood.org/uploads/filer_public_thumbnails/filer_public/b9/ed/b9eddaf2-608a-4935-8c70-fc98afd5...

PLANNEDPARENTHOOD.ORG

Planned Parenthood | Official Site

Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United States and globally.

Preview quality · Facebook C · 70/100
  • og:title — Planned Parenthood | Official Site
  • og:description — Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United S...
  • og:image — https://www.plannedparenthood.org/uploads/filer_public_thumbnails/filer_public/b9/ed/b9eddaf2-608a-4935-8c70-fc98afd5...
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.plannedparenthood.org
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Planned Parenthood | Official Site

plannedparenthood.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Planned Parenthood | Official Site
  • og:description — Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United S...
  • og:image — https://www.plannedparenthood.org/uploads/filer_public_thumbnails/filer_public/b9/ed/b9eddaf2-608a-4935-8c70-fc98afd5...

plannedparenthood.org

Planned Parenthood | Official Site

Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United States and globally.

Preview quality · Slack A+ · 100/100
  • og:title — Planned Parenthood | Official Site
  • og:description — Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United S...
  • og:image — https://www.plannedparenthood.org/uploads/filer_public_thumbnails/filer_public/b9/ed/b9eddaf2-608a-4935-8c70-fc98afd5...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Planned Parenthood",
  "url": "https://www.plannedparenthood.org",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.plannedparenthood.org/search/?q={search_term_string}&utm_source=google&utm_medium=organic&utm_campaign=site-link-search",
    "query-input": "required name=search_term_string"
  }
}
Block 2 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Planned Parenthood",
  "url": "https://www.plannedparenthood.org",
  "logo": "https://www.plannedparenthood.org/static/assets/img/logos/planned-parenthood-logo-484x60.png",
  "sameAs": [
    "https://www.facebook.com/PlannedParenthood/",
    "https://www.instagram.com/plannedparenthood/",
    "https://www.youtube.com/user/plannedparenthood",
    "https://www.tiktok.com/@plannedparenthood"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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