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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www2.lehigh.edu/sites/www2/files/2024-08/Lehigh-University-Linderman-Library.jpg
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://www2.lehigh.edu/sites/www2/files/2024-08/Lehigh-University-Linderman-Library.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

lehigh.edu

Home

No description

Preview quality · Twitter/X D · 55/100

Description will be truncated (340 chars / 200 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — Home
  • twitter:description — falling back from <meta name=description>
  • twitter:image — https://www2.lehigh.edu/sites/www2/files/2024-08/Lehigh-University-Linderman-Library.jpg

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Description will be truncated on Twitter/X (340 chars, max 200)

    → Tighten the description to ≤200 characters

LEHIGH.EDU

Home

No description

Preview quality · Facebook A · 90/100

Description will be truncated (340 chars / 155 max)

  • og:title — Home
  • og:description — falling back from <meta name=description>
  • og:image — https://www2.lehigh.edu/sites/www2/files/2024-08/Lehigh-University-Linderman-Library.jpg
  • og:type — website
  • og:url — https://www2.lehigh.edu/home-real
  • og:site_name — Lehigh University

  • Description will be truncated on Facebook (340 chars, max 155)

    → Tighten og:description to ≤155 characters

Home

lehigh.edu

Preview quality · LinkedIn A · 90/100

Description will be truncated (340 chars / 150 max)

  • og:title — Home
  • og:description — falling back from <meta name=description>
  • og:image — https://www2.lehigh.edu/sites/www2/files/2024-08/Lehigh-University-Linderman-Library.jpg

  • Description will be truncated on LinkedIn (340 chars, max 150)

    → Tighten og:description to ≤150 characters

lehigh.edu

Home

No description

Preview quality · Slack A+ · 95/100

Description will be truncated (340 chars / 300 max)

  • og:title — Home
  • og:description — falling back from <meta name=description>
  • og:image — https://www2.lehigh.edu/sites/www2/files/2024-08/Lehigh-University-Linderman-Library.jpg

  • Long description may be shortened by Slack (340 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleLehigh University
og:site_nameLehigh University
twitter:site@lehighu
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

8/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "EducationalOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : EducationalOrganization
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "EducationalOrganization",
      "additionalType": "CollegeOrUniversity",
      "@id": "https://www2.lehigh.edu/#organization",
      "url": "https://www2.lehigh.edu",
      "name": "Lehigh University",
      "telephone": "+1-610-758-3000",
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+1-610-758-3000",
        "url": "https://www2.lehigh.edu",
        "contactType": "customer service"
      },
      "logo": {
        "@type": "ImageObject",
        "url": "https://www2.lehigh.edu/themes/custom/lehigh/Lehigh-University-Logo_Brown.png",
        "width": "800",
        "height": "173"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "40.6068",
        "longitude": "-75.3789"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "27 Memorial Drive West",
        "addressLocality": "Bethlehem",
        "addressRegion": "PA",
        "postalCode": "18015",
        "addressCountry": "US"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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