Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.FFavicon & BrandingAction2 icon(s) detectedFIX
DWeb ManifestActionNot foundFIX
No web manifest found.
DDark Mode SupportActionNo dark mode signalsFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
BLandmark Structure11 landmarksREVIEW
Multiple navigations need aria-label to distinguish them for screen readers.
Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.
Learn more ▾ ▴
When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.
Source: WAI-ARIA Authoring Practices
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
BAlt Text Quality9 of 13 images have issuesREVIEW
| Issue | Count |
|---|---|
| missing | 1 image(s) |
| filename | 8 image(s) |
Images without alt text are invisible to screen readers.
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Learn more ▾ ▴
WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.
Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report
BLink & Button Quality2 issue(s) across 78 links and 9 buttonsREVIEW
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| /en/company-registration-form | Click here | generic text | Replace with descriptive text |
Before: Click here Suggested: Company Registration Form | |||
| /en/accountability | Learn More | generic text | Replace with descriptive text |
Before: Learn More Suggested: Accountability | |||
| http://linkedin.com/company/daacanada | new tab | Add '(opens in new tab)' to text | |
| https://www.facebook.com/daacanada/ | new tab | Add '(opens in new tab)' to text | |
| https://www.instagram.com/youradchoices/ | new tab | Add '(opens in new tab)' to text | |
| https://bsky.app/profile/daacanada.bsky.… | URL | new tab | Add '(opens in new tab)' to text |
| https://acaweb.ca/en | Association of Canadian Advert… | new tab | Add '(opens in new tab)' to text |
| https://a2c.quebec/en/ | Association of Creative Commun… | new tab | Add '(opens in new tab)' to text |
| https://thecma.ca | Canadian Marketing Association | new tab | Add '(opens in new tab)' to text |
| https://www.cmdc.ca | Canadian Media Directors' Coun… | new tab | Add '(opens in new tab)' to text |
| http://theica.ca/ | Institute of Canadian Agencies | new tab | Add '(opens in new tab)' to text |
| https://www.iabcanada.com/ | Interactive Advertising Bureau… | new tab | Add '(opens in new tab)' to text |
| https://piccasoawards.ca/winners | The PICCASO Awards Canada logo | new tab | Add '(opens in new tab)' to text |
| https://politicalads.ca/ | Political Ads Program | new tab | Add '(opens in new tab)' to text |
| https://acaweb.ca/fr/ | Association canadienne des ann… | new tab | Add '(opens in new tab)' to text |
| https://a2c.quebec/ | Association des agences de com… | new tab | Add '(opens in new tab)' to text |
| https://thecma.ca | Association canadienne du mark… | new tab | Add '(opens in new tab)' to text |
| https://www.iabcanada.com/fr/ | Bureau de la publicité intera… | new tab | Add '(opens in new tab)' to text |
| https://www.cmdc.ca | Canadian Media Directors' Coun… | new tab | Add '(opens in new tab)' to text |
| http://theica.ca | Institut des agences canadienn… | new tab | Add '(opens in new tab)' to text |
| https://politicalads.ca/fr/ | Programme Publicité politique | new tab | Add '(opens in new tab)' to text |
| mailto:info@daac.ca | info@daac.ca | new tab | Add '(opens in new tab)' to text |
Generic link text like 'click here' doesn't describe the destination.
/en/company-registration-form ("Click here"); /en/accountability ("Learn More")
Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.
Learn more ▾ ▴
Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.
Source: WCAG 2.4.4 / Google Search Central
Add '(opens in new tab)' to link text or aria-label.
http://linkedin.com/company/daacanada; https://www.facebook.com/daacanada/; https://www.instagram.com/youradchoices/; https://bsky.app/profile/daacanada.bsky.social; https://acaweb.ca/en; https://a2c.quebec/en/; https://thecma.ca; https://www.cmdc.ca; http://theica.ca/; https://www.iabcanada.com/ (+10 more)
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
CColor Contrast (Screenshot)Action20 text elements analyzed, 3 fail WCAG AAREVIEW
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
1 contrast failures on background images/gradients
These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 What is | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h1 Interest-Based Adver… | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h1 The Icon and | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h1 How It Works | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h1 Managing | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h1 What You Share | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 All advertising seek… | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 When you see the blu… | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 Serving online ads b… | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 The AdChoices icon i… | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 In Canada, you have … | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 Through the AdChoice… | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 Companies registered… | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 Digital Advertising … | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 Associations of DAAC | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 Associations de DAAC | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| h2 Subscribe to the DAA… | 9.17:1 | 3.0:1 | #000000 | #70B6C3 | Pass |
| title AdChoices in Canada … | 1.00:1 | 4.5:1 | #000000 | #000000 | Fail |
| span About the Program | 1.00:1 | 4.5:1 | #000000 | #000000 | Fail |
| a Tools | 3.68:1 | 4.5:1 | #000000 | #436D75 | Fail |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
AHeading Hierarchy18 headingsPASS
- H1 What is Interest-Based Advertising?
- H2 All advertising seeks to show the right products to the right audience at the right time.
- H1 Why am I seeing that blue icon? duplicate H1
- H2 When you see the blue triangular icon in ads or on websites and apps, it is meant to alert and inform you that interest-based advertising data is being collected or used on that device.
- H1 How Your Information is Used duplicate H1
- H2 Serving online ads based on predicted interests relies on recognizing cookies stored by web browsers, advertising IDs set on mobile devices, or token identifiers.
- H1 The Icon and How It Works duplicate H1
- H2 The AdChoices icon is there to inform you that data is being collected or used for interest-based advertising on your device by a company.
- H1 The Icon is Your Beacon duplicate H1
- H2 In Canada, you have privacy rights that companies need to adhere to - and that’s why you see the blue icon - it’s there to inform and empower you to take control.
- H1 Managing What You Share duplicate H1
- H2 Through the AdChoices self-regulatory program, you can opt out of interest-based advertising and report any issues with it.
- H1 Report a Complaint duplicate H1
- H2 Companies registered in the AdChoices self-regulatory program are held accountable.
- H2 Digital Advertising Alliance of Canada
- H2 Associations of DAAC
- H2 Associations de DAAC
- H2 Subscribe to the DAAC Newsletter
A page should have only one H1. Multiple H1s dilute the document outline.
Multiple H1s blur the page's primary topic — screen-reader users and Google both prefer one H1.
Learn more ▾ ▴
HTML5's outline algorithm technically allows multiple H1s within sectioning content, but no browser implements it. In practice: one H1 per page. Use H2-H6 for subsections.
Source: WCAG 2.4.6 / Google Search Central
AForm Accessibility1 of 2 controls have issuesPASS
| Control | Type | Label | Method |
|---|---|---|---|
| #email-yui_3_17_2_1_1757428862302_10722-field | Email Address | for/id | |
| #g-recaptcha-response-100000 | textarea | (none) | none |
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
<textarea name="g-recaptcha-response" id="g-recaptcha-response-100000">
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Source: WCAG 2.1 SC 3.3.2
A404 Error PageHTTP 404, custom pagePASS
ALighthouse Accessibility AuditsScore 91/100 — 2 failing, 22 passedPASS
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Names and labels
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.intrinsic > div.intrinsic-inner > div#yui_3_17_2_1_1776805156864_408 > img.loaded div.intrinsic > div.intrinsic-inner > div#yui_3_17_2_1_1776805156864_408 > img.loaded |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Best practices
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Association of Canadian Advertisers div.sqs-block-content > div.sqs-html-content > p > a |
Canadian Marketing Association div.sqs-block-content > div.sqs-html-content > p > a |
Institute of Canadian Agencies div.sqs-block-content > div.sqs-html-content > p > a |
Association canadienne des annonceurs div.sqs-block-content > div.sqs-html-content > p > a |
Association canadienne du marketing div.sqs-block-content > div.sqs-html-content > p > a |
Canadian Media Directors' Council div.sqs-block-content > div.sqs-html-content > p > a |
These items highlight common accessibility best practices.