Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
43/100
Site name appears as
| Page title | TikTok | |
| og:site_name | Airbus | |
| twitter:site | @Airbus | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
0/20Meta completeness
14/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- og:image missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
Preview
airbus.com
Pioneering sustainable aerospace for a safe and united world
Airbus designs, manufactures and delivers industry-leading commercial aircraft, helicopters, military transports, satellites, launchers and more.
- twitter:card — summary_large_image
- twitter:title — Pioneering sustainable aerospace for a safe and united world
- twitter:description — Airbus designs, manufactures and delivers industry-leading commercial aircraft, helicopters, military transports, sat...
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
AIRBUS.COM
Pioneering sustainable aerospace for a safe and united world
Airbus designs, manufactures and delivers industry-leading commercial aircraft, helicopters, military transports, satellites, launchers and more.
- og:title — Pioneering sustainable aerospace for a safe and united world
- og:description — Airbus designs, manufactures and delivers industry-leading commercial aircraft, helicopters, military transports, sat...
- og:image — Add og:image — preview card without an image looks broken
- og:type — page
- og:url — https://www.airbus.com/en/node/51851
- og:site_name — Airbus
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Pioneering sustainable aerospace for a safe and united world
airbus.com
- og:title — Pioneering sustainable aerospace for a safe and united world
- og:description — Airbus designs, manufactures and delivers industry-leading commercial aircraft, helicopters, military transports, sat...
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
airbus.com
Pioneering sustainable aerospace for a safe and united world
Airbus designs, manufactures and delivers industry-leading commercial aircraft, helicopters, military transports, satellites, launchers and more.
- og:title — Pioneering sustainable aerospace for a safe and united world
- og:description — Airbus designs, manufactures and delivers industry-leading commercial aircraft, helicopters, military transports, sat...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
A+Links200 links checked, 200 healthy, 0 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 403 | https://mediaassets.airbus.com | <link> | Forbidden |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the Organization schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "url" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "http://schema.org/Organization",
"description": "We pioneer sustainable aerospace for a safe and united world. Airbus is the largest aeronautics and space company in Europe, providing products, services and solutions for the commercial aircraft, helicopter, defence and space sectors.",
"name": "Airbus",
"url": "https://www.airbus.com/",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer_service"
},
"logo": {
"@type": "ImageObject",
"representativeOfPage": "False",
"url": "https://mediarenditions.airbus.com/A8G-VObIN26StPkvihFKiKFapPmTjbG2rgVWcMIPOeE/resize?src=kpkp%3A%2F%2Fairbus%2F38%2F875%2F875847-9x1w66q34g.jpg\u0026w=100\u0026h=100\u0026poiX=50\u0026poiY=50\u0026el=true\u0026t=fill-down"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2 Rond-point Emile Dewoitine",
"addressLocality": "Blagnac",
"postalCode": "31700",
"addressCountry": "FR"
},
"brand": {
"@type": "Brand",
"@id": "http://schema.org/Brand",
"logo": {
"@type": "ImageObject",
"url": "https://mediarenditions.airbus.com/A8G-VObIN26StPkvihFKiKFapPmTjbG2rgVWcMIPOeE/resize?src=kpkp%3A%2F%2Fairbus%2F38%2F875%2F875847-9x1w66q34g.jpg\u0026w=100\u0026h=100\u0026poiX=50\u0026poiY=50\u0026el=true\u0026t=fill-down"
}
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "43.625404",
"longitude": "1.382622"
},
"diversity_policy": "https://www.airbus.com/en/sustainability/our-approach-to-sustainability/inclusion-and-diversity",
"ethics_policy": "https://www.airbus.com/en/sustainability/integrity-and-compliance/our-commitments",
"publishing_principles": "https://www.brand.airbus.com/en/guidelines/publish/tone-of-voice"
},
{
"@type": "WebPage",
"@id": "https://www.airbus.com/en/node/51851",
"breadcrumb": []
},
{
"@type": "WebSite",
"name": "Airbus",
"url": "https://www.airbus.com/en"
}
]
}