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https://brettpinegar.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
6 issues found across 9 images
FIX
6 issues found across 9 images
Warning::
5 images significantly larger than display size
Resizing to display dimensions could save approximately 63 KB.
Got: ~63 KB wasted
Warning::
8 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
5 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 9 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
1 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://images.squarespace-cdn.com/content/v1/5a2973b52278e754b22f9695/1516828813571-QP1XLREXKU36YNN48POT/BP-Logo-clear.png?format=500w.
Info::
2 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://images.squarespace-cdn.com/content/v1/5a2973b52278e754b22f9695/1515188034996-J36YG39CHKHLGFQ6DCNJ/BP--2017-1.jpg?format=2500w, https://images.squarespace-cdn.com/content/v1/5a2973b52278e754b22f9695/1516227106940-6Q307SMFUTZTZUDF88EI/tiny-green.png?format=1000w.
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://static1.squarespace.com/static/5a2973b52278e754b22f9695/t/5a3e8075e4966b794fc8c5f7/1514045558489/X-Mark.png?format=1500w Expected: https://static1.squarespace.com/static/5a2973b52278e754b22f9695/t/5a3e8075e4966b794fc8c5f7/1514045558489/X-Mark.png?format=1500w
URL: http://static1.squarespace.com/static/5a2973b52278e754b22f9695/t/5a3e8075e4966b794fc8c5f7/1514045558489/X-Mark.png?format=1500w

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://static1.squarespace.com/static/5a2973b52278e754b22f9695/t/5a3e8075e4966b794fc8c5f7/1514045558489/X-Mark.png?format=1500w
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleBrett Pinegar
og:site_nameBrett Pinegar
twitter:site—
Organization.nameBrett Pinegar Group

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (13 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 13 chars Expected: 25–60 chars
URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

brettpinegar.com

Brett Pinegar

Brett Pinegar is a leadership coach and mentor. This site is where you can read his blog, listen to his podcast, and learn more about how he can help you lead with excellence.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Brett Pinegar
  • twitter:description — Brett Pinegar is a leadership coach and mentor. This site is where you can read his blog, listen to his podcast, and ...
  • twitter:image — http://static1.squarespace.com/static/5a2973b52278e754b22f9695/t/5a3e8075e4966b794fc8c5f7/1514045558489/X-Mark.png?fo...

BRETTPINEGAR.COM

Brett Pinegar

Brett Pinegar is a leadership coach and mentor. This site is where you can read his blog, listen to his podcast, and learn more about how he can help you lead with excellence.

Preview quality · Facebook A+ · 95/100

Description will be truncated (175 chars / 155 max)

  • og:title — Brett Pinegar
  • og:description — Brett Pinegar is a leadership coach and mentor. This site is where you can read his blog, listen to his podcast, and ...
  • og:image — http://static1.squarespace.com/static/5a2973b52278e754b22f9695/t/5a3e8075e4966b794fc8c5f7/1514045558489/X-Mark.png?fo...
  • og:type — website
  • og:url — https://brettpinegar.com
  • og:site_name — Brett Pinegar

  • Description will be truncated on Facebook (175 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (435×435)

    → Upload an image ≥1200×630 for the large preview card

Brett Pinegar

brettpinegar.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (175 chars / 150 max)

  • og:title — Brett Pinegar
  • og:description — Brett Pinegar is a leadership coach and mentor. This site is where you can read his blog, listen to his podcast, and ...
  • og:image — http://static1.squarespace.com/static/5a2973b52278e754b22f9695/t/5a3e8075e4966b794fc8c5f7/1514045558489/X-Mark.png?fo...

  • Description will be truncated on LinkedIn (175 chars, max 150)

    → Tighten og:description to ≤150 characters

brettpinegar.com

Brett Pinegar

Brett Pinegar is a leadership coach and mentor. This site is where you can read his blog, listen to his podcast, and learn more about how he can help you lead with excellence.

Preview quality · Slack A+ · 100/100
  • og:title — Brett Pinegar
  • og:description — Brett Pinegar is a leadership coach and mentor. This site is where you can read his blog, listen to his podcast, and ...
  • og:image — http://static1.squarespace.com/static/5a2973b52278e754b22f9695/t/5a3e8075e4966b794fc8c5f7/1514045558489/X-Mark.png?fo...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
og:image aspect ratio 1.00:1 (435×435) is outside Facebook's recommended ~1.91:1
Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 435×435 give a ratio of 1.00:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.
Got: 1.00:1 (435×435)
A
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "telephone" for LocalBusiness
Adding "telephone" can improve how search engines display your content.
Info::
3 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "telephone" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
6 properties Valid
{
  "url": "https://brettpinegar.com",
  "name": "Brett Pinegar",
  "description": "<p>Brett Pinegar advises, speaks, teaches, and coaches executives on leading and living with excellence.</p>",
  "image": "//images.squarespace-cdn.com/content/v1/5a2973b52278e754b22f9695/1516828813571-QP1XLREXKU36YNN48POT/BP-Logo-clear.png",
  "@context": "http://schema.org",
  "@type": "WebSite"
}
Block 2 : Organization
7 properties Valid
Missing required property: name
{
  "legalName": "Brett Pinegar Group",
  "address": "PO Box 712346\nSalt Lake City, UT, 84171",
  "email": "info@brettpinegar.com",
  "telephone": "",
  "sameAs": [
    "https://www.linkedin.com/in/brettpinegar",
    "http://www.facebook.com/10212353920415793",
    "mailto:info@brettpinegar.com",
    "http://instagram.com/brettpinegar",
    "https://www.youtube.com/channel/UC-jPkKXsvOfmwabnv7aHc0w"
  ],
  "@context": "http://schema.org",
  "@type": "Organization"
}
Block 3 : LocalBusiness
6 properties Valid
{
  "address": "PO Box 712346\nSalt Lake City, UT, 84171",
  "image": "https://static1.squarespace.com/static/5a2973b52278e754b22f9695/t/5a68f88d71c10b7ab37a3990/1589828901247/",
  "name": "Brett Pinegar Group",
  "openingHours": "Mo 08:00-17:00, Tu 08:00-17:00, We 08:00-17:00, Th 08:00-17:00, Fr 08:00-17:00, , ",
  "@context": "http://schema.org",
  "@type": "LocalBusiness"
}
A+
Rich Results Eligibility
3 JSON-LD block(s) declaring 3 schema type(s)
PASS
3 JSON-LD block(s) declaring 3 schema type(s)
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): LocalBusiness, Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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